userid | string | Unique User ID | 9F8134BC4A372DDEE0A9E41D20FBC061B6084468 |
estimated_age | int32 | User age calculated from birthday | 25 |
age_range | string | User age range | 25-34 |
age_generation | string | User's generation as determined by age | Millennials |
race_ethnicity | string | User's declared race/ethnicity | African American or Black |
income_range | string | User's declared household income range before taxes | $30,000-$34,999 |
income_bucket | string | User's income bucket | Low Income |
gender | string | User's declared gender | Female |
user_zip_sha256 | string | SHA256 hash of user's home zip code | 58517ad1dc1903ee77592637cbfd6832eae79b31a082a7ddf8140854f660488d |
user_state | string | User's declared home state | Tennessee |
user_state_abbrev | string | 2-letter abbreviation of the user's declared home state | TN |
quant_of_children | int32 | User's declared number of children in household under 18 | 1 |
education | string | User's declared highest level of education | Associates degree |
living_situation | string | User's declared living situation | Owned |
hh_size | int32 | User's declared household size | 3 |
marital_status | string | User's declared marital status | Married |
employment_status | string | User's declared employment status | Employed Full-time |